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About

b. 1986, HK.

Creative vision.

Leading creatives and making content that engages, inspires, and ultimately converts.

PHILOSOPHY

Show up with a passion to create greatness.

I am a lover. I love the people I work with, the work we do together, and the feeling we get when we succeed.

I strive to posses a unique blend of creative vision, strategic thinking, and the ability to inspire teams.

I am a coach. I do not supervise. I engage, collaborate, and nurture an environment that fosters creativity and encourages diverse perspectives.

I love to push boundaries.

I combine creative intuition, a little risk, and a lot of research. I dig into market trends, consumer needs, and the industry landscape. But I really love to understand the behavioral psychology behind words and design.

Contact me.