Kate riser | creative leader

SUMMARY

With over 15 years of experience in the creative field, I am passionate about producing and directing creative collateral that converts and inspires. As the Creative Manager at SelectHealth, I lead a team of talented writers, graphic designers, content creators, and social media specialists, providing them with guidance, mentorship, and empowerment. My core competencies include creative vision, branding, funnel-hacking, editorial project management, and marketing communications. I have a master's degree in journalism, media, and globalisation, with a focus on identity politics and social memory. I also speak three languages: English, Spanish, and Italian. I enjoy working with diverse and dynamic teams, and I value personalities, quirks, creative processes, humanism, and having fun at work.

SKILLS

Leadership | Creative Vision | Creative Direction | Branding | Team Management | Workflow + Process Dev | Print Production | Graphic Design

Experience

CREATIVE Leadership

SELECT HEALTH | NOV 2022 – 2024

Talented in providing the creative vision and and direction for the Creative Services team at SelectHealth. I manage a team of writers, graphic designers, content creators, and social media specialists.

As a creative leader, I provide guidance and mentorship to my team, with the aim of empowering everyone to do their best work and stretch their talents. I appreciate personalities, quirks, creative processes, humanism, and having fun at work.

With strategy, data, and creative acumen, I drive and produce creative collateral that converts. And my team knows they can depend on me and look to me for vision, empathy, and true support.

Of note: Leading the company through a re-brand and complete change management within the marketing department and company as a whole. I have mindfully been a cultural stronghold for our team and department.

INTERIM BRAND DIRECTOR

SELECT HEALTH | JAN 2022 - NOV 2022

• Directly manage the Creative Services team: copywriters, designers, content and social media creators, print production manager.

• Lead the brand vision and creative output for all traditional and digital assets and advertising (OOH, digital, etc).

• Provide positive and motivational leadership for the brand and creatives.

• Coach the greater Marketing and Sales departments with brand and style guidelines.

• Mentor the team with a growth mindset.