friendly brutalism.

We wanted to push the new value prop and fresh brand with simplicity and what I call “Friendly Brutalism.” Here are a few video examples from the Value Prop campaign.

A little snarky, a little cheeky, and bold.

Again, pushing that messaging to drive the simplicity value prop + a bold message admitting the industry is complex. We’re here to do better.

Upbeat music to be a little different and hopefully memorable.