Audience and industry research lead to a new value prop of simplicity. A new brand facelift to match the new value prop.
Creative direction with agency.
Creative direction for new brand and new value prop with agency
Worked with outside agency to drive creative and push new value prop
Driving that simplicity messaging further with nothing but an image. SIMPLE.
Value prop of simplicity applied to the individual and family audience.
A little cheeky, snarky and easy to consume messaging that drives the new branding